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Put simply, the halo effect is a cognitive bias that affects how we see and feel about others.
Positive feelings about someone make us see their traits in a more positive light, while negative feelings about them make us see them as worse than they are.
Now, most of the time when we talk about the halo effect, it’s in the context of somebody’s physical appearance.
Somebody may be classically handsome, but is kind of an asshole.
Exploiting the halo effect is part of what makes “bad boys” seem more appealing; they put more effort into their presentation and their looks; as a result, we get conned into thinking that they’re better people than they actually are.