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Mate1.com, a dating service with over 45 million members, places the engagement trustmark front and center on the homepage of their site.
By placing the trustmark on the sign up form, visitors can immediately see that the site is safe before sharing their personal information.
The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go.
"Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.
"There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Mobile technology is another driver of industry growth.
Mate1also displays the engagement trustmark on their upgrade page, giving users an added sense of security before filling in their payment details.
Real Mature Singles.com, a dating service focused on the US, Canada, and Australia, also displays the Mc Afee SECURE trustmark on their homepage.
In short, it's information that you don't want exposed.
That is why many online dating websites use security seals to convey trust to their users, reassuring them that they can spend less time worrying about security concerns and more time focused on finding love.
Using dating websites typically requires giving out intimate information in hopes of finding a compatible partner.