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"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores."Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.and improving the functionality, usability or performance.