Cost of validating a marketing lead
In other words, a lot of smart people are simply just guessing, because they have no data to tell them where to go on the board.
What’s surprising is that this strategy does work, because with a halfway decent product, some good marketing, and a sales strategy someone out there will buy your product and, therefore, validate that price.
Additionally, products in the software and Saa S space have negligible costs compared to the value provided to customers Once again, this pricing tactic is fairly self explanatory.
You stack all of your competitors on a totem pole and decide where on the pole you sit, setting your prices accordingly.
Of course, this isn’t the best strategy for maximizing revenue or boosting profit.
As such, your pricing strategy must eliminate as much doubt as possible.
Pricing is the last thing that should be locked up in an ivory tower.
Number one on his list is, “Capture and validate key data to identify, understand, and prioritize leads.” Lead Jen in its ”Cost of Not Validating Data” study reported that seemingly carefully planned sales campaigns can have limited success because managers often overlook one of the most important contributors to success: quality of the data or list.Cost tactics are typically used in the retail space, because you have set physical costs.