Metasearch sites would like to become a one-stop shop.Metasearch sounds great for consumers – how can you make it great for independent hotels?Metasearch makes it easier to look for and compare travel products.According to a recent travel study from Google, travelers today look at an average of 21.6 touchpoints before they book.
Don’t let OTAs push your hotel bid down the rankings.
That’s a hefty surcharge, making it important to make sure your relationship with OTAs is carefully planned.
Your relationship with OTAs needs to be brought back to the strategy planning stage and analysed from the outset.
In order to appear on any of these Metasearch engines, you’ll need to make sure you have the basics right: 1.
Access: Make sure you have access to your hotel profile on the relevant Metasearch Engine.The best way to drive direct bookings through Metasearch is to treat them like a marketing channel for your hotel – because that’s what they are!