Needs cosmetics and updating
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The big growth can be found in Hong Kong and China particularly. Overall there is a global trend for companies to take greater care in packaging to increase sales.
Another trend that is noticeable in the Asian market is much more straightforward and simple containers, with more emphasis on outer layers for increased appeal.
Aside from this, one must consider the growth of the Indian and Indonesia markets as well, reflecting an overall maturing of the Asian beauty industry.
This proved especially true for oral care, hair care and skin care packaging, according to Euromonitor.
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As mentioned in a previous feature about the Japanese packaging approach (see Four Factors Driving Japan's Personal Care Packaging Trends), the land of the rising sun stands out in creating simple, yet brilliant packaging.Many people are confused by the language requirements in the EU.Although this aspect falls under the responsibility of your distributors (according to Article 6 of the EU Cosmetics Regulation), it is important to make a reminder of the rules currently in application as the design and edition of labels and packaging is a costly exercise for cosmetic brand owners.This is clear to Benjamin Punchard, Mintel’s Global Packaging Insights Director as well, who says, “There is a growing South Korean influence in cosmetics overall, which is making its way into premium.
There is a playfulness in packaging that we haven’t seen in personal care.According to Article 19 §5 of the EU Cosmetics Regulation, distributors have to ensure that a certain number of labeling requirements are properly translated in the national language(s) of the countries where the products are intended to be sold.
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