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I hate when people point out my untied shoes, but his feel intentional. He laughs and swears he’s not doing this on purpose, that Nike hasn’t deliberately set up my visit with a scene out of an infomercial fail.The Adapt BB — the BB stands for “basketball” — build on Nike’s decades-long dream to create an auto-lacing smart shoe that adapts to wearers’ feet.(Well, unless they prefer Adidas.) I’m promised the shoes will move me.Nike says wearing them will be like trying a TV remote for the first time. “I’m old enough to remember when you had to get off the couch to change the channel, like it’s that level of wow,” says Dustin Tolliver, senior product director in basketball footwear.Instead of reaching down and untying your laces, the shoes loosen automatically.Never again will you have to fuss around with your laces because, guess what, your shoes already know what you want to do.“That is the broader vision, or the biggest dream, that the product becomes so synergistic to your body.It just knows almost kind of what you’re thinking,” says Eric Avar, VP & creative director at Nike Innovation.
— but the company is serious about making adaptive fit a thing.They can even choose the color the sneakers emit when in tightening mode.Adapt BB will debut on the NBA court on both Jayson Tatum when he plays against the Raptors and on Luka Dončić when he plays against the Spurs. The shoes will be available for preorder today, and they will officially go on sale on February 17th at Nike stores, online, and through the SNKRS app for 0.“What we wanted to do was solve something that we knew consumers wanted first as a problem because we look at things like step counting and activity tracking as easy things to add around that, but it’s not necessarily the reason you would go out and buy the shoe,” says Jordan Rice, senior director in Smart Systems Engineering at Nike. Sure, it’d be nice if I could wear and charge one less thing, but people like their Apple Watches and Fitbits. While the Adapt BB look notably different than the Hyper Adapt 1.0, the bigger innovation has to do with what Nike calls the “lace engine.” Every component needed to make the shoe smart lives inside that engine: a microcontroller, 505m Ah battery, gyroscope, accelerometer, Bluetooth module, motor, lights, pressure sensor, capacitive touch sensor, temperature sensor, and wireless charging coil.
All of the tech that you find in a smartphone is packed inside this shoe; Nike could easily update the app to start counting steps or tracking fitness.
These tools will help very much with identifying your items for proper FIFO operation.