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26-Aug-2020 18:08

As a result, IAC maintains “first-dibs” rights to investing Tinder and has been the “sole investor in its seed and series A rounds,” which we’ve heard total in the millions (and likely more than a few “millions”), we wrote at the time.

With enough runway and plenty of interest, Tinder has also begun to focus on international markets, as the CEO told us at the time that over 15 percent of its users now hail from outside the U. Going forward, the startup has begun focusing its international efforts on the UK, Canada, Australia, Latin America (particularly Brazil and Mexico), Germany, France and Japan and is in the process of adding further language support, localization and is hiring local reps in each of these countries.

For those unfamiliar, part of the reason Tinder has been able to do what it has over the last six months is that it’s been able to learn first-hand from the giants of Digital Dating.

The startup was incubated at Hatch Labs, a new Los Angeles-based startup and accelerator backed by the aforementioned IAC — the same Barry Diller-led digital media giant that happens to own dating veterans and OKCupid.

Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date (or a little casual flirting) to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal.

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Rad says that he and the team are focused intently on keeping Tinder ad-free, so, while its partnership with USA may not currently be resulting in any revenue for the startup, one can imagine Tinder pursuing similar strategies when it does decide to flip the “revenue switch.” Sure, few Tinder users are probably champing at the bit to see their favorite mobile dating app begin to monetize, but, at at time when even the former “Miss America” is discovered to be using Tinder, the company would remiss not to take advantage of its 10 minutes.



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