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's popularity declined in recent years, and while he played a reduced role in the magazine's day-to-day operations, Hefner remained the face of the brand until his death.More important to his heirs, of course, is the fact that he retained 35 percent ownership of the Playboy corporation."Under all the conservatism and the repression there was this yearning for something different.
27, 2017 of natural causes at his famed Playboy Mansion. In light of the sad news, we're taking a look back at the life of a man who would go on to challenge the world's views and opinions about sex and stir up an intense amount of controversy, all while wearing fancy silk pajamas.There's no word on how that stake will be passed on, but it's believed it will be divided equally among his children.Hefner handed off the bulk of the magazine's daily operations duties to his son Marston last year.in 2009, Hefner revealed that the idea for Playboy magazine was influenced in part by America's gradual shift back to a conservative culture at the end of World War II.
"I looked back on the roaring Twenties, with its jazz, and the pre-Code films as a party I had somehow managed to miss," he told the magazine.
Several of his past loves came to Hefner's defense in response to Harris' comments, claiming that his reputation as the consummate ladies man was very well-deserved.